Process

We drew a rebranding strategy, adopting new forms of communicating, mainly, the inventivity and creativity of our deliverables and services. With the logotype, I tried to reinforce the ant symbology to reach the ideas of cooperation and collectivity, outstanding characteristics of those animals, and that was appliable to the agency's purpose. So, I drew the letters F, M, and G, defined as the brand reduction form, from that, we created a visual identity versatile, ruled by the creative aspect and that uses the ant on the edge between the realisct and fantasy style, distinguished by the dichromatic color palette and the tridimensional visuals.